Mission Critical Newsletters

A high quality email newsletter can motivate past clients and customers to make another purchase, and spread awareness of your business to new prospects that you’d never be able to find on your own. Email newsletters play a marketing role that no other medium can, arriving in your prospects’ awareness periodically, bringing them appealing and useful information and reminding them of the excellent service or product you offer.

But you may be overwhelmed at the prospect of starting one from scratch. Or perhaps a newsletter you started has run out of steam. You need our Mission Critical Newsletter Service.

Our team, led by Anne McCarten-Gibbs, an award-winning marketing writer and experienced small business entrepreneur, will work closely with you to create an appealing newsletter that expresses the personality and unique benefits of your business, meshes with your existing marketing materials, and, most importantly, motivates your readers to take action.

It’s not just about story ideas and copy. We start with a strong foundation – a thorough understanding of who your audiences are, and what they want, and what actions you’d them to take. And we and complete the process by helping you design systems and procedures that will allow you and your staff to effectively maintain the newsletter into the future.

Mission Critical Newsletter Service includes:

Strategy Formation        
Who are your audience(s) and what do they want and need?
What are your business goals for your newsletter?

Newsletter Look and Content    
A great name and a style for the copy that expresses your company’s personality
Pinpointing the types of information your audience wants, creating an appealing structure for the material
A graphic look that complements your existing web site and other materials
A full editorial calendar for the first year
A plan for integrating the newsletter into your web site

Making It Happen
Setting the newsletter and your existing mailing list up on quality mailing software
Producing the first three issues
Training your staff how to produce the newsletter moving forward
Customized strategies to market your new newsletter and grow your list

Please contact Anne for an initial, no cost phone consultation to discuss your business and marketing goals.

“English is my second language and I don’t find easily people who are good getting exactly what I wanted to write. Thank you so much for your patience and wonderful skill to get the right message out of my brain and help me to communicate exactly what I wanted to my audience!”

Alicia Contreras

Executive Director

Women Pushing Forward