Authentic Marketing Communications – Anne McCarten-Gibbs

Areas of expertise include:

• web sites
• newsletters
• brochures and other collateral
• special reports
• annual reports
• grant writing
• fundraising letters

I am an award-winning marketing writer and small business entrepreneur. My wide-ranging career has focused on developing compelling programs and communicating complex ideas clearly and compellingly.

Through my successful marketing communications consulting practice, I have worked to engage people, and motivate them to action, on a wide range of topics. Typical projects include web sites, newsletters, annual reports, special reports, and other media ventures. Grants and fundraising letters I have written have raised hundreds of thousands of dollars. I excel at working with clients to discover the key points to move a given audience. In addition, I bring particular knowledge of philanthropy and volunteerism, health care, international development, education and early childhood issues, and gourmet food and wine. In 1999, my work for the Global Fund for Women won two Wilmer Shields Rich Awards for Excellence in Communications from the Council on Foundations.

Previously, I co-founded and served as Director of Marketing at Hands On Gourmet. This award-winning culinary events company leads its market in the food-loving San Francisco Bay Area, and earned over $1 million in 2007, its third year of operation.

In 2000, I co-founded New Global Citizens and served as its Executive Director. Inspired and assisted by New Global Citizens, students in high schools across the country have raised over $75,000 to support grassroots organizations in 33 developing countries, and have raised awareness among thousands of their peers about critical issues facing the developing world.

Resume and work samples